Trade Show Client Acquisition System
COMING SOON
Do you only exhibit at trade shows to polish your image, without thinking about acquiring new customers? Did you know that trade shows are an excellent platform for winning new clients?
They can be, if you approach them with clear intent and prepare your booth staff with a focused strategy for lead generation. I’ll show you, step by step, how to turn your trade show presence into a magnet for new customers. Don’t miss out!
This online course gives you concentrated expertise to help you succeed at trade shows.
Discover how to turn trade show contacts into loyal customers. You’ll learn how to set clear goals and plan your trade show participation effectively. Position yourself early in your customers’ planning and stay top-of-mind in their buying decisions.
What’s Inside the Online Course
The online course contains valuable content that will make your next trade show appearance a success:
Ready, Aim, Fire – Setting Trade Show Goals
The way you present yourself at a trade show is defined by your trade show goals. Learn why the right goal-setting is crucial for successful lead acquisition.
Thinking Ahead – Planning Your Trade Show
There are key aspects you must consider to plan your trade show successfully. Your exhibition program, scheduled meetings, press work, and team motivation all contribute to targeted customer acquisition.
The Prelude – Getting Into Your Customers’ Visit Plans
Timing is everything. Learn why you need to schedule appointments with potential customers before the trade show begins to maximize your acquisition success.
Trade Show Communication – “Touch and Go”
You must identify which of your trade show contacts have the potential to become customers. Mastering a goal-oriented communication style is absolutely essential.
Post-Show Follow-Up – After the Basics Comes the Fine Art
To use trade shows as an effective platform for new customer acquisition, you must collect data systematically. What you need is precise trade show controlling.
PLUS: Many Additional Bonus Resources
You’re just one click away from accessing Dirk’s best expert knowledge — the exact know-how you need to generate so many contacts and inquiries at your next trade show that you can achieve three times your monthly revenue.